Email marketing goes green
November 8, 2007
Two different clients knocked our socks off this week for the same reason. They understood that building a email database of qualified contacts takes time, effort and patience – and will pay off when the email marketing campaign begins. One client is starting this process, while the other, EduCare, has been cultivating their list for several years. No shady list purchases. Just all-natural, organic growing methods.
Within a half an hour of sending out their e-message, EduCare’s phone was ringing off the hook and emails were coming in for orders of their new line of breast health patient education brochures. They’re ecstatic, not only with the fresh, new design of their marketing materials, but with the immediate results of their campaign.
